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Start and Run a Greeting Cards Business, 2nd Edition

by Elizabeth White

Making and selling greeting cards is a brilliant way to for a creative person to start a business, and it doesn't require tons of up-front capital! Covering everything from writing a business plan and dealing with printers to marketing and copyright and licensing, this is the ultimate book on greeting card entrepreneurship

FORMAT Paperback LANGUAGE English CONDITION Brand New

Publisher Description

If you are a creative person then making and selling greeting cards is a great way to start a business. It also makes a useful part-time business that can be run from home and started with a limited amount of capital, and can be done by the young or semi-retired. It can also be an excellent way for artists and crafts people to increase their income by selling cards alongside their main product. The skills needed vary greatly depending on what type of cards you want to produce. They can involve all the creative skills from design to photography, from painting to lettering, from enamelling to metalwork. This book takes you step-by-step through the process of starting and running your business with lots of useful practical advice to help you, including:- Deciding what type of cards to produce - Finding your market - Dealing with printers - Copyright and licensing - Pricing and profitContents: 1. What type of card business?2. Handmade cards3. Printed cards4. Designing cards5. Art & photographic cards6. Starting a business7. Writing a business plan8. Money matters9. Pricing and paperwork10. Marketing11. Presentation, packaging and display12. Getting publicity13. Selling to retailers14. Craft fairs and markets15. Selling at trade fairs16. Alternative ways of selling17. Selling skills18. Networking19. The environment20. Copyright and licensingTechnical termsFact file.

Notes

2nd edition. New editions of the popular guides, with updated info on attracting and maintaining contacts, planning and selling.

Author Biography

Author Elizabeth White is an artist and owns Littleborough Gallery where she sells her own range of cards and paintings. She is an experienced business advisor who has worked with over 30 greeting card companies in the last 10 years. Some of these have gone on to become household names. As a writer and presenter of workshops for the creative sector she is well known for her knowledge of the market and her method of communicating business skills to creative people.

Table of Contents

1. What type of card business?; 2. Handmade cards; 3. Printed cards; 4. Designing cards; 5. Art & photographic cards; 6. Starting a business; 7. Writing a business plan; 8. Money matters; 9. Pricing and paperwork; 10. Marketing; 11. Presentation, packaging and display; 12. Getting publicity; 13. Selling to retailers; 14. Craft fairs and markets; 15. Selling at trade fairs; 16. Alternative ways of selling; 17. Selling skills; 18. Networking; 19. The environment; 20. Copyright and licensing; Technical terms; Fact file.

Review

'Years ago, when I taught seminars on the business of making and marketing greeting cards, I wish this book had existed. It is clear the author has seen all sides of the business from the inside out. I highly recommend Starting and Running a Greeting Cards Business, because I do believe if you follow the guidelines, you will see results and you will go into this business with a strong education and your eyes open.' Kate Harper Designs, Greeting Card Designer Blog 'Tells the reader everything they need to know about building an exciting and profitable business.' Greetings Today 'Full of practical tips and advice to help you on the way...this handy guide has the answers.' Crafts Beautiful

Long Description

If you are a creative person then making and selling greeting cards is a great way to start a business. It also makes a useful part-time business that can be run from home and started with a limited amount of capital, and can be done by the young or semi-retired. It can also be an excellent way for artists and crafts people to increase their income by selling cards alongside their main product. The skills needed vary greatly depending on what type of cards you want to produce. They can involve all the creative skills from design to photography, from painting to lettering, from enamelling to metalwork. This book takes you step-by-step through the process of starting and running your business with lots of useful practical advice to help you, including:- Deciding what type of cards to produce - Finding your market - Dealing with printers - Copyright and licensing - Pricing and profit Contents: 1. What type of card business?2. Handmade cards3. Printed cards4. Designing cards5. Art & photographic cards6. Starting a business7. Writing a business plan8. Money matters9. Pricing and paperwork10. Marketing11. Presentation, packaging and display12. Getting publicity13. Selling to retailers14. Craft fairs and markets15. Selling at trade fairs16. Alternative ways of selling17. Selling skills18. Networking19. The environment20. Copyright and licensingTechnical termsFact file.

Promotional "Headline"

Making and selling greeting cards is a brilliant way to for a creative person to start a business, and it doesn't require tons of up-front capital! Covering everything from writing a business plan and dealing with printers to marketing and copyright and licensing, this is the ultimate book on greeting card entrepreneurship

Details ISBN1845284151 Author Elizabeth White Year 2010 Edition 2nd ISBN-10 1845284151 ISBN-13 9781845284152 Format Paperback Imprint How To Books Ltd Subtitle Lots of Practical Advice for Help You Build an Exciting and Profitable Business Country of Publication United Kingdom Replaces 9781845282646 Media Book DEWEY 745.5068 Language English Publisher Little, Brown Book Group Place of Publication London Publication Date 2010-11-15 Pages 240 Series William Lorimer Short Title Start and Run a Greeting Cards Business UK Release Date 2010-11-15 Audience General NZ Release Date 2010-11-14 AU Release Date 2010-11-14

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  • Condition: Neu
  • ISBN-13: 9781845284152
  • ISBN: 9781845284152
  • Publication Year: 2010
  • Format: Paperback
  • Language: English
  • Book Title: Start and Run a Greeting Cards Business, 2nd Edition: Lots of Practical Advice for Help You Build an Exciting and Profitable Business
  • Item Height: 245mm
  • Author: Elizabeth White
  • Publisher: Little, Brown Book Group
  • Topic: Opinion of the People
  • Item Width: 173mm
  • Item Weight: 524g
  • Number of Pages: 240 Pages

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